Optimizing your brand

Optimize your brand with evidence, not guesses.

We test your creative against the right audiences, measure what is really driving results, and help you plan what comes next.

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How we help

Test it. Measure it. Plan the next one.

Three parts of one loop. Each one makes the next one sharper.

01

Test

Pair the right creative with the right audience.

Before you spend, see how people like your audience react to your creative. Find what grabs their attention, what loses it, and which audience each piece actually fits.

See what is included
Creative testingAudience fit
02

Measure

See what is actually working.

Marketing mix modeling for paid and organic media. Are your posts lifting brand searches and AI citations? Are your campaigns moving ROI, visits to your site, or whichever result matters most to you?

See what you get
Paid mediaOrganic mediaAny KPI
03

Plan

Define success before you spend.

Bring your media plans and your past results. We use your own data to explore what future campaigns could deliver, so targets are set on evidence, not hope.

See what you get
Media plansScenariosYour own data

What you learn from testing sharpens what you measure, and what you measure sharpens what you plan.

01 Test

Know how your creative lands before it goes live.

Describe the people you want to reach. We build a panel of realistic people from that description, show them your image or video, and report what each one thinks in plain language: about your brand, your branding, the creative itself, and what to fix first.

Trial

One person, one ad

Try it now. Pick an age, gender and country, add a few words of your own, upload one image or video, and read the feedback.

  • One person from your audience
  • One image or one video
  • Feedback in a set order: brand, branding, creative, fixes
Try the creative audit
Full creative audit

A whole panel, across every version

For campaigns where the decision matters. You get a full read from a group of people, and a clear answer on which version to run.

  • A panel of up to 15 people matched to your audience, each reacting in their own words.
  • Every version, side by side. See which cut works for which kind of person, not just an average.
  • Video, start to finish. Where attention holds, where it drops, and why, with the audio and voiceover included.
  • The same people, round after round. Save a focus group and bring it back, so they remember what they saw last time.
  • Blind first, then with context. People react to the ad cold, then again once they know the offer, the goal and the brand story, so you can see what context changes.
  • A clear summary. Which version to run, for which audience, and the first fixes to make.
Ask about the full audit
01

Describe your audience

Age, gender, country, and anything else that matters to you.

02

Upload your creative

An image or a video, as it would run.

03

Your panel reacts

Each person reacts honestly, including what they would skip.

04

Get ordered feedback

Brand, then branding, then creative, then fixes.

This is a fast, early read to help you narrow your options and sharpen the work before you spend. It works best alongside in-market results, not instead of them.

Creative audit

See how it works on your own ad.

Describe who you want to reach, upload one image or video, and see how someone like them reacts: what held their attention, what lost it, and what to fix first.

Try the creative audit
Sample feedbackNot a real audit

I stayed with it until about 0:08, then my attention drifted.

Hook
Pacing
Appeal
The first few seconds worked. Then it slowed down, and I had already moved on.
02 Measure

See which media is actually earning its place.

Marketing mix modeling shows how each channel contributes to the results you care about. We apply it to paid media and to organic media, so the posts and content you do not pay for are part of the picture too.

What you get

  • A channel-by-channel read. What each one contributes, and where extra spend stops paying back.
  • Organic included. Whether posts and content are lifting brand searches, visits, or how often AI answers mention you.
  • Your own measure of success. ROI, sign-ups, store visits, or whichever result matters most to you.
  • Plain-language findings. What to keep, what to cut and what to test next.

What we need from you

  • Spend and activity by channel over time, usually weekly
  • The results you want to explain
  • Notes on anything unusual, such as promotions, launches or outages

No long project to get started. Tell us what you have and we will say what it can and cannot answer.

03 Plan

Set targets on evidence, before the money is spent.

Bring your media plan and your past results. We run it forward to explore what future campaigns could deliver under different budgets and channel mixes, so you walk in with a range you can defend.

What you get

  • Your plan, run forward. A simulation of the campaign built from your own media plan and history.
  • Scenarios side by side. What changes if the budget moves, a channel is added or the timing shifts.
  • Targets as ranges. A realistic low, middle and high, with the assumptions written down.
  • A scorecard for later. Compare the plan to what actually happened and learn from the gap.

What we need from you

  • The media plan you are considering
  • Past campaign results, as far back as you have them
  • The goal the plan has to hit

These are ranges to plan with, not promises. The more history you share, the tighter they get.

Get in touch

Tell us what you are trying to achieve.

Whether it is a campaign you want tested, results you want measured, or a plan you want to pressure-test, we will point you to the right place to start.